Privacy Policy

This policy was last updated May 22, 2018.


Your privacy is important to Serena Bakes Simply From Scratch. The policy below outlines how your personal information is collected and how it is used when you use our website.


You agree to the terms of this policy when you use this website. This privacy policy may change from time to time. If any changes are made, then you will be notified by revising the date at the top of this policy.


About Serena Bakes Simply From Scratch
Founded in 2011 and based in United States of America, Serena Bakes Simply From Scratch is an independently operated blog run by Serena. This website shares family favorite recipes, household tips and tricks, and lifestyle content.


How Information is Collected
Here is how your information is collected on Serena Bakes Simply From Scratch:


  • if you subscribe to the newsletter
  • if you leave a comment on the blog
  • through website cookies and log files
  • through Google Analytics


Newsletter
If you decide to join the newsletter via any of the many sign up forms located throughout this website, then your first name and email address are required. We require your email address in order to send you the emails and we require your first name so that my emails to you will include a friendly personalized note.


At the bottom of every email I send, you will find a link to unsubscribe. You may unsubscribe from the newsletter at any time. If you are having trouble unsubscribing or would like to be removed from the newsletter, then simply send me an email at serena@serenabakessimplyfromscratch.com asking to be removed.


I currently use FeedBurner as my email service provider (read their privacy policy here https://policies.google.com/privacy). Your data is collected and then passed to them. Tags are used within FeedBurner to track your actions and page visits so that future emails can be better tailored to meet your needs.


Currently, I send an email when a new post is written or an old post updated.


Your email and name are never sold or given away to a third party.


All emails you receive are CAN-SPAM compliant. At the bottom of every email, you will find information on how to contact the sender, as well as information on how to unsubscribe.


Blog Comments
Love something you read on my blog? Then leaving a comment is a great way to do that! I personally love hearing your feedback. If you choose to leave a comment on a blog post, then please be aware that the comment is then public and visible to anyone who reads the comment section. Your email address is never shared or disclosed, but your name and comment will be visible to others.


It is highly recommended that you avoid leaving detailed personal information in your comments.


I reserve the right to remove comments deemed as inappropriate, threatening, profane, or spammy without notice.


Store Purchases
I also sell products via affiliate programs. Each program collects and retains their own data. I do not have access to the personal information that is collected by these affiliate programs. It is best to read their individual privacy policies for more information on how your data is collected and used.


Cookies
Cookies store user-specific information into a log. I use the following cookies on Serena Bakes Simply From Scratch:




Google Analytics
Serena Bakes Simply From Scratch uses Google Analytics to track website performance and user behavior. It provides information on pageviews, referral sources, and other valuable information that helps me adapt the content I write for this website. Google Analytics does capture anonymous data about location, age, gender, and interests, but I have no way to connect that information and specifically identify you. Google Analytics may also capture your IP address as you make your way around this website. User and event data is retained for 26 months and then is automatically deleted. You can read more about that here.


Advertisements on Serena Bakes Simply From Scratch
To support this website, third party advertisements are used. Serena Bakes Simply From Scratch currently runs advertisements via Mediavine. They may use cookies or web beacons when they advertise here on Serena Bakes Simply From Scratch in order to show you tailored ads to you.


Social Media Privacy
Serena Bakes Simply From Scratch uses various social media platforms. Serena Bakes Simply From Scratch is not responsible for what you post on Serena Bakes Simply From Scratch's social media channels.


Parental Consent
If you are under 16 years old, you must first have parental permission before using our website or entering personal information.


Final Notes on this Privacy Policy
You have the right to access your personal data and know how it is being processed. Hopefully, the policy above adequately explains how your data is used.


Personal information will not be transferred unless we are legally obligated to do so. If you would like your information to be removed from our systems, please contact serena@serenabakessimplyfromscratch.com. You can request to be removed at any time.


Serena Bakes Simply From Scratch contains links to other websites. As such, Serena Bakes Simply From Scratch is not responsible for the privacy policies of other websites or the third party applications it uses.


 This blog is a personal blog written and edited by me. For questions about this blog, or privacy policy please contact  serena@serenabakessimplyfromscratch.com.



 This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation.


 This blog abides by word of mouth marketing standards. We believe in honesty of relationship, opinion and identity. The compensation received may influence the advertising content, topics or posts made in this blog. That content, advertising space or post will be clearly identified as paid or sponsored content.


 The owner(s) of this blog is compensated to provide opinion on products, services, websites and various other topics. Even though the owner(s) of this blog receives compensation for our posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely the bloggers' own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.


 This blog does not contain any content which might present a conflict of interest.



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